Engagement or Extinction?

Published in the Research School of Physics Event Horizon
Vol45 Issue40 5–9 October 2020

Engagement or extinction? Read the report

Can design help overcome barriers to engagement between universities and industry?

Spoiler alert – yes.

Pressure for universities to engage with industry continues to increase, fuelled by research funding cuts and the relentless pursuit for innovation. Covid-19 has intensified these pressures. Put simply, for academics, ‘publish or perish’ has accelerated to ‘engagement or extinction’. And for businesses, access to expertise and facilities is crucial to remaining competitive.

So, if engagement is critical for both industry and academia, we need to understand what’s stopping more productive relationships from being formed (another spoiler: time and money), and what we can do to overcome these barriers.

That’s exactly what our Engagement or extinction research does – consulting around 100 university and industry partners to look at how talented people on both sides of the equation can get together to bring all their good (and lucrative) ideas to life.

Read the report HERE.